How to Minimise Returns
Returns are a hassle for both sellers and buyers alike. If an item arrives damaged or a wrong item is received instead, buyers would be rightly disappointed and annoyed. Even if you, the seller, pay for the returned shipping, the buyers would still have to go through the inconvenience of having to send the parcel back to you.
As a seller, dealing with returns is not only a hassle, but also something that can affect your bottom line. Which means you must do all you can to minimise the risks of having items returned.
Reasons for Returns
To avoid or minimise return cases, first you must know why they happen. There are several reasons you should be aware of.
How to minimise u-turns
1. Avoid bad buyers
Unfortunately, there are some bad apples among your buyers. But how would you know? You can set your Buyer Requirements to minimise the risk.
Buyer Requirements allow you to set your criteria that reduces your risk of running into problematic transactions.
Your criteria will automatically filter the buyers who can see and purchase from you. For example:
eBay.com > Hover over the top left corner > Account Settings > Site Preferences > Buyer Requirements > Edit
You can also filter buyers by the country they come from. This is prudent for countries where the postal system is not reliable or a country which is currently facing unrest.
2. Peak Period Settings
During peak purchase periods such as Christmas, or holidays where suppliers are often unavailable such as the Chinese New Year; you can expect shipments to take longer than usual to reach your buyers.
Keep in mind that buyers would still expect items to arrive promptly. You can’t use a holiday as an excuse for late deliveries. Especially when dealing with Cross Border Trade (CBT) where holidays are sometimes not in sync between their country and yours.
If an item arrives after the Estimated Delivery Date, the buyer has the right to return the item to you, especially if they no longer need it.
What you can do to avoid this is to extend your Estimated Delivery Date (EDD) so that potential buyers would have a realistic idea when they can expect their orders.
When setting your EDD, you need to consider these two things:
Extended handling time – the number of business days you take to ship out an item after receiving payment
Extended shipping period – For example, if you ship via post, if you currently offer Standard Shipping, you have 5–10 business days to deliver. During peak periods, change it to Economy Shipping (11–23 business days).
3. Vacation Settings
If you’re going to be out of office, make sure that buyers are not left hanging. a. If you’ll be away for just 1–2 business days (e.g. a 3-day weekend), you can use the following peak period settings.
eBay.com > Messages > Change Settings > Store Vacation Settings > Turn On
This displays a “Seller is away until [Date]” to buyers who visit the Store and/or the listing page.
You will still receive orders in your absence but you will have sufficient time to fulfil orders when you come back from your vacation. More importantly, your buyers will know you are away and can make an informed decision whether they can wait for their order or not.
b. If you’ll be out of office for more than 3 days (e.g. 5 days off), use the following Vacation Setting. This is only available for Store subscribers.
Tick “Hide & Block my Fixed Price Listings”
This changes the available quantity of listings to 0. Buyers cannot view or purchase, and you will not receive orders while you are away.
How to ease buyer doubts
It goes without saying that buyers would have doubts, especially with online purchases. They can’t inspect the item themselves. They don’t know you from Adam. You need to reassure them. But you can’t be there for them 24/7. Fortunately, we’ve made it convenient for you to deal with buyers' queries.
1. Automatic Pre-Purchase answers to Frequently Asked Questions
This feature allows you to save time on replying to common pre-purchase questions that your listings may not be able to cover. These include questions about the product, shipping method to a specific country and Estimated Delivery Date.
eBay.com > Top Left Corner > Account Settings > Manage Communication with Buyers > select Edit at What your buyers can do > Select a Topic > Input your own FAQ & Answers > Submit.
2. Pre and Post-transaction Complex Buyer Questions
Of course, you can’t automate the answer to every question. You may not be able to give detailed answers automatically. Or there may be some questions you haven’t anticipated.
What you can do is assign a team member to start each day replying all the other buyer questions through eBay messages.
eBay.com > Top Right Corner > My eBay > Messages
This helps pre-purchase buyers make an informed decision so they won’t regret the purchase. It also helps post-purchase buyers who may need help using the product such as with electrical items.
What if you keep getting returns on the products you sell? Maybe it’s not them, it’s you.
1. Ensure Quality of Your Listings
Fix the problem right from the start. Make sure your listings are clear and correct at all times. Pay attention to the details. So buyers know exactly what they are purchasing, therefore reducing returns due to regrets and/or disappointment over expectations.
A picture speaks a thousand words
Make sure your listing includes multiple, clear photos of each item! Use a camera and snap the item from all angles. Think of how you can best show color, size and other crucial specifications through pictures.
Too Much Information
Unlike real life, online selling is one place where Too Much Information is a good thing.
All product information should be clear in the Title, Item Specifics and Photos, and not in the Item Description. Reason being Item Description is hidden on the mobile app/site, thus often overlooked by buyers.
Here’s some extra motivation for you to be more diligent with your Listings. The more information you put out there, the better your traffic and conversions to sale.
2. Ensure Quality of your Items/Packing Process
We can’t stress this enough. If you keep receiving repeated returns/complaints about the quality of your item and service, you really need to step up your game.
a. Implement stringent Quality Control before you ship your order. Inspect that everything, inside and out, is in tip top condition.
In some cases, you may have to change suppliers to improve the quality of the items you sell.
b. Check that you are sending the right order!
Carelessness costs money! This is a silly way to reduce your profit margin. Improve the process by doing spot checks on your packing team.
c. Pack carefully, not only to cushion the item against damages but also to minimise movement inside the parcel during the shipping process.
Or shop around for a more reliable courier.