Setting clear goals for your promotions will help define your strategy to reach your target.
Here are some tangible numerical targets that you can set:
• Revenue to be achieved
• Profit to be achieved
• Amount to be spent on marketing
• Number of people your eBay store needs to reach
• How many products you need to sell to reach the target revenue
Setting up targets will give you a clear path ahead. This way, you’ll know what you want to achieve by the end of the year. Therefore, you can invest your funds accordingly and plan out the entire year’s spending and profit plan.
You can track the performance of your promotions on the Seller Hub in the “Marketing” tab to ensure you’re getting the ROI (Return on Investment) you need to achieve your goals.