A good listing title and high-quality photos might give you listing views, but a well-written item description helps seal the deal. The purpose of an item description is to educate buyers on the key benefits and unique value proposition. It also helps drive more sales, lower refund rates, and build customer trust. Here are 5 best practices to get you going.
Create Item Descriptions that are mobile-friendly
If you plan on running a successful ecommerce business on eBay, you absolutely must cater to mobile users. Here’s why - 63% of eBay sales are transacted on a mobile device. That’s a USD33 Billion opportunity that you’ll miss out on for not creating mobile-friendly item descriptions.
Viewport Meta Tag
Copy and paste this string of code in plain text: <meta name="viewport" content="width=device-width, initial-scale=1">
Mobile Optimisation Best Practices
Use a font that is legible on mobile
Use a base font size of 16 pixels to avoid pinching to zoom in on screen.
Keep formatting simple
Keep the white background for buyers to read your descriptions easily.
Use bullet points
Bullet your descriptions and make it quicker for buyers to understand your listing.
Use the eBay photo uploader
Don’t insert photos in your description. It’s simpler to use the photo uploader.
Don’t clump all info into your description
Include product identifiers, item specifics and listing fields for postage, payment and returns in the designated space when creating your listing.
Don’t use active content