No matter how many times you refresh eBay, does it seem like your listings are never on the first few pages of the search results? Here’s the thing. It’s not your Internet connection or your browser. It’s you.
Improve your search ranking with item specifics
To improve your chances of making a sale, you’ve got to be accurate with your descriptions, precise in filling out all your specifics and meticulous in not leaving anything out in your listings. This way, eBay will be able to recognise what you’re selling and display it to the right group of buyers. That's how you get your customer's attention. Let us show you how to get it right.
Serve up the juicy details
If a chef made ‘Shrimp Aglio Olio Spaghetti’, he wouldn’t just call it ‘Shrimp Spaghetti’, because that ‘Aglio Olio’ part is a very specific description of its taste. Likewise, he wouldn’t leave out the ‘shrimp’ since ‘shrimp’ could be a huge pull in choosing that dish.
Or he can be more specific and call it ‘Spicy Shrimp Aglio Olio Spaghetti’ to further tempt the patrons into choosing that dish. Even better, ‘Spicy Aglio Olio Spaghetti with Fresh Shrimp.’ You get the drift.
Similarly, your item specifics should be as clear, detailed and accurate as possible. Always use the official brand and product names, include all the relevant specifics and avoid gimmicks like weird $$$pelling!!! or other embellishments. This allows eBay to identify exactly what you’re selling and promote it to the right group of buyers, therefore increasing the possibility of your items being purchased.
Appear on Search Results
If you’re looking for fresh milk in a supermarket, you’d go straight to the Dairy section. Buyers on eBay are no different. No one has time nor inclination to go through hundreds of listings. They will focus their search for specific items and their specifics to quickly find and make a purchase.
If potential buyers filter their search by selecting item specifics such as brand, product type and colour - which you left out or filled incorrectly, then your listing won't even appear in their search results! How can they possibly buy your item when they can’t even see it? Which is why you should be specific with your specifics!
Be Seen On Mobile
Would you enter a store with an empty display? Over 60% of buyers shop on mobile and the item specifics of your listing are what they would see at first glance.
If you leave out your item specifics, a blank screen will greet your buyers when they click to find out more about your listing. Make sure you catch the attention of your potential buyers by including all technical and item specifics in their relevant fields.
Be Identified with Product Identifiers
For eBay to recognise your listing, you need to fill in your Product Identifiers which is the Unique Product Code, Brand and Manufacturer Parts Number within the item specific fields. It might be a hassle to look for these details, but it goes a long way towards ensuring your item is seen by the right buyers. Be honest too. Don’t try to embellish your item specifics with fake numbers or facts. eBay can find out if you do this and you might have to face the consequences.
Now that you understand the importance, here's how to do it:
Start by filling in your Product Name into the search box and selecting the appropriate Category based on the drop down options.
The item specific fields that you have to fill are auto-generated based on the Product Name and Category that you have input above. Fill in as many fields as possible, especially the important features and keywords. The eBay search algorithm use these inputs to match your listing with buyer searches. This example shows how you list a pair of women’s shoes. Now, imagine you are in the buyer’s shoes. What would you need to know before purchasing an item? These are the things that should be specified in your listing. Make sure you cover all the common search criteria that buyers care about. Such as brand, size, style and colour. You can also add your own Item Specifics if the ones shown are not sufficient to explain your product such as the Year of Manufacture. All the successful sellers on eBay are already practicing these Search Ranking techniques on a daily basis to get more sales. So should you.
Start editing and filling in your specifics correctly so eBay can easily recognise your item and lead your potential buyers to you with the Best Match Search.