Verified Rights Owner Program, or VeRO, allows Intellectual Property Rights Owners and their authorised representative to report and remove any eBay listings that may infringe their rights.
eBay is a place for you to sell anything, everywhere! But be mindful of getting into trouble with Intellectual Property (IP) Rights. What are Intellectual Property Rights? IP Rights are the rights of owners, also known as Rights Owners (RO), to protect their designs, creations, etc. from being used by other parties without permission.
So how does eBay monitor IP rights on their humongous platform?
List your items the right way
Here are some examples of what Sellers can do to stay compliant with VeRO:
Take Your Own Photos
Grab a camera and capture original images of your item that displays it and all its features clearly to your buyers.
Write Your Own Descriptions
Type your own description that matches the current condition of the items on your listings.
Let your buyer know about the item with all its details and flaws. This will help them understand what they are buying and prevent backlash.
Most importantly, check out VeRO participant profiles created by intellectual property rights owners here! It’s the best way to know what you can and cannot do with IP rights.